forced diversity in advertising

Has this information crossed the desk of advertising people? Pierce Brosnan is not the same physical type as Connery. If you look at some famous movies of the 80slike Back to the Future, the big blonde man is the bad guyBiff. Check out a video of one brazen robbery here: https://nypost.com/2021/06/17/thieves-now-mock-the-rule-of-law-in-progressive-cities-like-san-francisco/. unless he is placed beside a Nubian Goddess as his love interest or something. I commented about this about a month ago and after I did I felt so much better. 3. Why is that the right decision for CBS, audience or sponsors? Ironically I feel a little safer knowing hes a little less tolerant of bull crap than he probably should be. More and more people are becoming convinced that all of the things you mentioned are part of a globalist agenda to weaken Western nations and allow organizations such as the United Nations, the World Economic Forum, and the World Health Organization to gain power and control. Even at that age, consumers can tell when a brand is being opportunistic versus truly being committed to a cause or community. It exploits social-justice politics and transforms it into social-justice consumerism and ultimately, investor profit. Now that the global elite has removed their velvet glove the iron fist is so obvious that slow learners are finally seeing their work in progress, and the normies are left to stew with the question: WHY? Integration will only come gradually over generations. I know that a lot of people saw those posts, but no one was willing to touch the topic with a ten-foot pole. The problem of over-, under-, and misrepresentation in television commercials is part of a larger culture war thats being fought on many fronts, and as with so many issues, it seems the corporations are on a different side than the people. Yall bitching cause Cheerios shows a black man with a dumb white wife and a Chinese kid? If I were you, Id have put my name on that one because theres not a single thing in your comment that a fair and rational person could argue with. One pet gripe that I have is seeing non-whites portray white people (for reasons of inclusion) in plays and films. But a breakfast cereal company? To a black person, diversity means adding black people. Its the preposterousness of the ads premises that makes so many commercials unwatchable. History shows some of the first slaves in America were bought by other blacks, there were also white and Indian slaves, Chinese slaves, you name it we have all been slaves at one time or another, slavery was not right who ever pushed it, and it still exists around the world today. Yours is a perfect example of how the current push for forced diversity is having real, negative consequences on people, on industries, and on the culture. I just think you dont like being manipulated. I think many of us would agree that it does none of us any good for advertisers to continue to push such silly and unrealistic representations of people of different races. For most of us, the reality we see in our daily lives looks nothing like the contrived bullshit we see on our TV screens, and while the endless assault has gotten very tiring, very fast, Im not sure that any amount of protest, boycotting, or letter-writing is going to change a thing. Yes, people need to vote with their wallets. Different strokes for different folks, Bob, but you have to admit, the man knows the Constitution. I havent had a commercial audition in months. The ANA asks you to accept cookies for performance, social media and advertising purposes. But I think its gonna work as badly as forced school bussing did in the 60s and 70s. White guys are out. If you get a chance, tell them what you think on social media, too . A large percentage of the tv commercials are of course pushing social justice of one sort or another. Super Bowl commercials will be viewed with an especially critical eye on Sunday as a tangible indication of how the ad world has responded to the calls to fix . They are proud of this daring but appropriate decision. Reminds me of Hitler in the 1930s brainwashing the German population. You dont have to be a Rhodes scholar to see the intention behind all of this. so we dont realize how were the cattle. Not racist, just human nature. Ive been retired for a year now and watch more TV than I have in a while and I thought the same thing. (Interestingly, I will add, research suggests that ethnic minority consumers actually prefer to see white people in ads when those ads do not include members of their own ethnic group. Every single night, there is a shooting/homicide. Dont worry about opening up new segments, just focus on the market segments that do buy from you. But lets not forget that historically, advertising has always (over) cast good-looking and idealized people. Having Expectations to achieve as much as possible with persistence in spite of the obstacles and the snags that life presents. Click the DOWNLOAD NOW button for the full report. But Ill bet its in the top 5 for virtue signaling. I read that 3.9% of the US population intermarry. If this was a book on physics, Mark Levin would win a Nobel Prize for his Theory of Everything. Imagine if they portrayed the whites as the smart ones who shop where the advertisers say or buy their products and its the blacks who are too stupid not to buy their products and have to be schooled. Its gotten so bad that I mute commercials, look the other way, or change the channel now. But to look at these commercials youd think that 90% of the country was black and theyre only casting commercials to reflect the demographics. Not cancel culture. Gawd, I am glad I am not the only one who is bothered by this (catalogs). White girls too. Let me tell you how I think this is all playing out among the American public: As for the rest Asians, American Indians, Alaskan Indians, Pacific Islanders Im sure theyd like to see more representation, too. But for what I think is the real reason, I would suggest that everybody read American Marxism by Mark Levin. https://en.wikipedia.org/wiki/Brother I believe most everyone is getting tired of race, gender, and politics infesting everything from advertising to sports, entertainment and beyond. While theres no doubt that society is becoming more diverse, you have to admit that something feels off here. Is it some sort of long-overdue come-uppance for having built the modern world we live in today? Its poisonous, and we have to stop letting people who would use race as a cudgel like this keep getting away with it. I dont think anyone has a problem with brands catering to their customers or trying to gain traction with new demographics. I watched a fascinating interview on the Ruben report about an investor who talks about how, after the 2008 crash, Black Rock and other houses started actually pushing the fake green and inclusion narratives, posing as the investors voice, saying the general public wants this social awareness in companies. I just watched a commercial for Lowes that refers to Christmas as Winterfest gifts. Powerful words, Will. Thank you so much Cranky for your article. Its not the people who create these situations, people on their own will work out their problems, Governments are usually the problem, they keep people stirred up in order to justify their existence. On YouTube Ive got the remote ready as soon as they say I can skip ads and usually have the sound down and am looking away at my laptop until its over, but still. I also was curious if others were noticing the same phenomenon. Thanks for sharing your comment and Im glad you liked the post. And theyre shown eating burgers, guzzling beer, and lying on the couch with a remote when theyre not robbing houses. However, that does not explain why they ignore the 80% of whites that are the current and future customer of these products. You arent good enough to even get a black man? People of color & for that matter every individual needs to take responsibility for their own lives & stop blaming white America for their problems & hardships. not what we are seeing on TV. if anyone wants the stats on these, just ask ..I dont come here often, but will try to check it out when I can, I get what youre saying, Dan, and the stats do back you up. But plenty of great players who were also well loved have had a final match prior to retirement. Its really something how Google tries to hide discussions like this, isnt it? Yikes. Who comes up with the best inventions and breakthrough technologies? Because thats whos doing all the robberies . I do not need to go outside in my front yard and scream to the world I AM GAY!!! Yeah, the same idea applies here. I am glad The Awakening is happening Im just worried that it might be too late. Look at the new TV show Everythings going to be all White..its 100% racist. The latest news, trends, strategies, and thinking from our industry-leading publications and the wider marketing community. Theyre all disgusting and insult my intelligence. Do these people even realize theyve made straight white males one of the most discriminated-against groups in America? His firm is huge, and he sees his responsibility in the industry to promote diversity. I realize there is a lot of hate in this world and people in high places are trying to fix that, however, is it fair to the white actors, models and any other white males for that matter to be ostracized? Rob, you have started a firestorm with this subject. A firestorm indeed, Robert. But I am still trying to work in my mind why advertisers, particularly the advertising companies, are such willing participants (I understand why certain multinational corporations are pushing these agendas). Go to virtually any website from Ralph Lauren to Nike, to even Dale of Norway or Toyota. Liberals. Thanks for doing the legwork so we dont have to, Wypipo. Please explain what you mean by the statement the other problem is that all of these ads showing black people arent really representative of black people at all? You do know that Black people are not a monolithic group. I happened along this post because I have been observing everything you mentioned. For example, hire a woman to communicate about womens issues. Many years in fact. I change the tv when a commercial comes on. I am a pasty white Irish girl with strawberry blonde hair and blue eyes and I never see anyone who looks like me in any media anymore anywhere. This leads me to believe that a majority of blacks have finally achieved the American dream and escaped poverty. Just an example of how insane these people arelast summer when I took my son to the playground, he went down a slide right after a black girl went down before she got to the bottom. I think the word to go warpspeed on this issue was given about five years ago, with a major increase 28 months ago. Its because Europeans do not operate advertising agencies or movie studios. The overall ethnic skew of the marketing/advertising . What happened to nominating a movie because it was just a darned good movie? As others have pointed out, its actually exacerbating racism. The immigrants will be so happy to be free and have a chance at Western lives that they will vote for the liberals who bussed/planed/sailed them in. AP Associated Press style dictates that only the word Black is capitalized when used in a racial, ethnic, or cultural sense; not white. Hey, I dont make the rules. Its becoming like the Soviet Union where art creation was greatly restricted to party members and those who followed the narrow political agenda. Need to tell that to the UPenn swimmer Lia Thomas about the annual prostate exam!! You rock! I am a CAT. I think a white person wants their race to survive & thrive as much as all other races. I do hear them complaining that TV commercials seem to be promoting an agenda rather than reflecting real life. Its so degrading and embarrassing. And if it is repartitions for the past where 100% of posters were white, remember as recently as the 1980s this country was 82%+ white. But, this isnt some sort of phenomenon. Take a look at LinkedIn or anywhere else you see digital or print adverts and its predominantly black females. I remember in 1987 when Grand Metropolitan from Britain paid the astounding amount of $12 billion dollars for the Pillsbury company. Right after I said this the girls mom loudly said black lives matter, I kid you not. I am a somewhat older fellow, and looking back, single events and changes never seemed sinister. if there are only women in a television commercial, and it calls for jocularity, the white woman is the clueless one while the other (of color) is the wise one. I have been calling these commercial actors as vaguely non-white, This way, the Ad execs avoid pigeon-holing any one raceoh, except the whites where the bearded dad is goofy and the rest of the white family are redheads. My question to you on this general subject is is all of this the result of advertising producers or at the directions of the advertisers? I dont trust American corporations any farther than I can throw them, but I dont trust a lot of advertising copywriters, either (present company definitely excluded, of course!!). The overall ethnic skew of the marketing/advertising industry is now 32.3 percent diverse, up from 30.8 percent a year ago. I could go on. Diversity is not forced because it's bad; it's forced because movie studios are trying to seem "woke" and are profiting off minorities' hopes to see themselves onscreen. But I myself see plenty of ads from small-time brands that very conspicuously feature oh, not normal-sized women, but actually obese women. You might be interested in this article at Real Clear Politics titled Its Time to Acknowledge Anti-White Racism. Check the part where the author notes that the very definition of racism has undergone a radical change (this according to a new eighth-grade education textbook foisted upon students in the Albemarle County (Virginia) School District. What turned me to GOP? I dont even watch the commercials anymore. Sound familiar, folks? So many have been canceled, deplatformed, or branded as racists for speaking the truth that I think a vast majority are now scared to even engage in the discussion for fear of losing friends, jobs, their reputations, etc. Black Rock? Why do we constantly try and guess? It gets stronger over time. There was a shooting today in a predominantly black neighborhood where 13 people were shot by a young white male, the white male is claiming he was driven by the great replacement theory, of course I dont condone his violent act but it doesnt take much for The Fringe to react, these commercials that have erased the strong white male in our society will push many white males over the edge and into acts of violence against those they feel replaced by. Messed around with Boolean operators for awhile, but Google had zero wisdom. The roles have changed and girls no longer need to be saved. Who is committing the crime currently?.. A breath of fresh air. Instead, most advertisers commitment to diversity is a shrill, cynical, and superficial charade dressed up in lip service and lofty corporate values that amount to precisely fuck-all when in fact, these companies with their gigantic ad budgets are in a unique position to actually do something positive for their customers, their country, and the public at large. And therefore will feel comfortable buying products from companies that support diversity. Its the only effect Ive personally seen. Its not just tv ads, this forced culture perspective is everywhere and is very much being driven by the so-called coastal elite i.e. It would be more realistic & more palatable if companies would use the actual or real percentages of interracial couples, races & genders instead of trying to make these things as absolutely above normal or actual numbers. Its called brainwashing. It wasnt long after that that the cultural thrust of their products became urban and there wasnt much whiteness left to them, so this has been going on for nearly 30 years now. I certainly do think the under currents in all of this are more sinister forces that have been playing the long game for decades. Maybe, we should all stop buying products from any of these companies that use these tactics and the governments now need to intervene to stop this escalating further as this will cause issues, Yeah, I understand things are as bad or worse in the UK, Ian. You are where you are because of him, you idiot! Witness all of todays current news stories about educators (including elementary- and pre-school teachers) in our public schools and universities promoting curriculum about gender identity, trans ideology, sexual fluidity, and so much else without parental consent. I truthfully never paid much attention to skin color and such, but now I am seriously starting to resent the fact that it appears 90% of the people in commercials are black. no taxpayer is going to care about my first world problem..lol. Link to page at The Spectator: https://www.spectator.co.uk/article/a-post-racial-world-the-last-white-man-by-mohsin-hamid-reviewed, Link to article: https://apnews.com/article/nhl-sports-hockey-race-and-ethnicity-racial-injustice-1fc28e1d7db391c2bec6203fa19fda1f. But, as I have said, the biggest problem with this forced-diversity agenda is that its a bullshit game anyway. These companies are so worried that their Hispandering will all be wasted if someone doesnt realize that the people in the commercial are Latino that they have to yell out loud to consumers : Look, we care about Latinos, too!. I thought I was a horrible person for even slightly thinking or feeling frustrated with what Im seeing. And when Serena lost her her third round match to an oppononet who played spectacularly, to see the tournament director rush out to cater to Serena immediately after match point; to see the camera cut to and stay on Serena for minutes after the match instead of showing the winner; to hear the commentators gush over Serena before saying anything about who just won; to see the media throw a microphone at Serena right away this is all going a WAY too far. I remember a commercial for some years back showing a husband so stupid, he couldnt even go to the grocery store without constantly calling his wife, even when the cashier asked paper or plastic. I dont remember the advertiser, only that that commercial totally pissed me off everytime I saw it. As a marketer, I understand that maybe advertisers are trying to reach new customer groups. Firms can address these issues as the economy . No, they must get in our faces at every chance and turn everything into a platform for their message. Make An Ongoing Commitment To Diversity, While shopping with my 13-year-old, she told me that her friends will shun brands that rainbow wash their message during Pride Month. (Facebook Advertising) 9. So its actually had the opposite effect that the companies are going for. However selling more product is not one of the reasons they are doing it. Youd be wrong, of course. Id like to add some thoughts to some specific points Advertising Agencies are still mostly filled with college-degreed White males, and although this is changing they still have ideologies motivated toward the Left. Unfortunately, it will probably take a violent upheaval to reverse everything. The findings are simply not believable. Culture war, definitely. Could black players in the NHL then foot the bill for this? Id never have imagined youd ever catch me writing a screed such as this. In fact, according to this survey from YouGovAmerica, Muslims account for just 1 percent of the U.S. population. Most of us reluctantly accept this fact and just suffer through every commercial break thankful for the mute button on our remote controls. This has been one of my favorite blogs, especially this post about diversity in advertising and commercials. Im talking about ads in which we could all really see ourselves. If your employees represent different genders, ages, races, political beliefs, ethnicities, physical abilities, sexual orientations and so on, your campaigns will be authentic without even trying. I cant stand it. I think what irks me about it is the people making the choices. . Instead of being objective purveyors of information, these companies selectively pick and choose the info we see based on their politics and agendas. I am completely disappointed over everything happening. The only thing I can guess is advertisers are trying to social engineer society. What is driving this discrimination? Apparently no one has ever wondered about this before. Eroding trust means consumers are less likely to be brand loyal overall. Thats one of the things that bothers me most about this topic brands and advertisers and everyone else banging on endlessly about racism and diversity and inclusion, and then doing absolutely nothing fair, honest, equitable, or meaningful when they have the opportunity to actually be the change they say they want to see. [Same goes for Indian Americans the departments led by Indians were the same: 80% Indians, a few whites, a token far East Asian, a token Hispanic, no blacks]. If they fail, they will ultimately find themselves facing justice for their many crimes and forced to pay for their misdeeds. Im actually socially liberal in many respects but I do have an issue with the Uber-woke accusing anyone who does not align 100% with their worldview as being an -ist or a -phobe, and marginalizing whites. The sad part is, as you said, seeing this absurd over-representation of black people day in and day out begins to do more than just annoy after a while. He replied, young lady, I have plenty of assets, I just dont have any money. But anyway, regardless, pray for your country. Im thankful my husband is sometimes rough and insensitive at times about whats going on in the world. The Adweek article tries to spin this discrepancy by moving the goal posts to talk about the global population (of which Muslims make up about 25 percent), but by the time the reader gets there, the agenda is already clear. Ive peeked in on my Google search results on occasion and been perplexed by the low search ranking for this article. Kobi Ben-Meir, Yalber, Hire more heads of creative agencies and roles. Do you think they diminish celebrating Ramadan because of the Christian minority? Nissan had an ad last year that I found annoying in great part because it had an unmistakably white boy call a black woman mom, but also seemed to be advocating the idea that women are all poor drivers. Your comment about the blacks throwing a fit when a white police officer kills a black person, kills me! Anyhow, I googled my catalog and black vs. white models. Ive seen plenty of representation of women in hijab, though. What Works For Diversity And What Doesn't? And no wonder. I find all this whining about representation laughable; Im half Mexican and Syrian and Filipino on the other side.where was my representation when I was a kid? But alot of us are tuning out from media like this. We finally got respect form America years ago, we got gay marriage legalized and now these crazy people want to groom children in the schools??? We all have! Yay, a 19th century painting, so at least white people DID exist! So why is it that when I watch TV that my family and I are force fed brainwashing adverts that portray diverse mixed race mixed sex mixed anything as the norm! T his report from ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that women overwhelmingly comprise the bulk of the marketing industry's workforce and at the senior leadership level, female representation is now likely at an all-time . I used to vote Democrat.but now, I would never vote for one again. I felt what was being offered was an insult to intelligent, thinking people. So advertising does no good to the advertisers because I flip through all these commercials and TV shows. And sadly, race relations or whatever you want to call it is but one cog in the overall gear mechanism. Embracing diversity in advertising means redefining it within the organization and perceiving it as an essential element of the organization's innovation strategy. But they only come out when it fits their narrative, like when a White cop shoots a Black person. Industry Perspectives on the Transition to a Multi-currency TV Market, Trends in Agency Compensation, 18th Edition, A Diversity Report for the Advertising/Marketing Industry (2022), There is a tremendous value in being part of the ANAs strong network of brands The Ask service validated the research that my team had already done [and] saved us time. As long as you dont look white, in any way, no matter your race, then youre whats in all the ads now. Hint: its the liberal left. And come to think of it, Hillary Clinton at times sounds blacker than most blacks in commercials. There are over 80 commercials currently airing that feature black male white females in romantic relationships. I love this comment. White men did what nearly every race all over the world did, but the white man didnt cross the ocean and capture blacks and bring them to America, it was usually other black or Arab people who captured and sold them here. When the Open subjects each of Serenas opponents to a 5 minute video montage celebrating Serena as they stand there waiting to play her is going a little too far. Why do so few women work as coal miners? The worst part IMO is that most of us recognize that these are the same commercials that used to be mostly all white people so theyre really not even showing black Americans or black families. blacks commit hate crimes at twice the rate Not to get too political here, but the progressive mind-set is akin to that of a sledgehammer when instead, precision instruments are called for. Yes, I agree with the earlier poster in commending you on your courage. Wrong. When the roles are reversed, BOTH races are mentioned. I was never this way before but Im tired of turning on my TV or streaming service and wondering if Im watching a channel from Nigeria. People dont have the stomach for it; they dont have any alternative brands to turn to; and in the end, its probably just not worth the time. Bang on, Dennis. All rights reserved. As others have posted, advertising is but a cog in the machinery. I mean, according to these commercials, were all doing well right? That might seem to make sense but do you know a lot of really poor Asian people in America? Any time you want to get together and teach Mr Fuckerburg a lesson in humility just say the word. Sadly, I think you are largely correct. Its pretty funny because my husband and I were just talking about this the other day. Its there, its part of our history, its part of who we are. I doubt most have a problem with people of different backgrounds being represented. I think everyone is a little sick of that. . (Thats got to be by far the most unrealistic thing Ive seen all day. What would happen if brands and advertisers not only hired diverse casts of actors, but also created ads that recognized and respected our cultural differences, the unique things that make us special?

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